Instarama All Hands Meeting – October

The All Hands Meeting model has always helped us to work in an open work culture that’s long been part of the identity of us holding a free discussion. The culture of transparency has been emblematic for the company’s acknowledged belief in corporate culture. It gives all the employees a chance to talk and discuss strategies and plans for the upcoming months. We discuss everything about our efforts and try to improve them gradually. The meeting is not just limited to organizational growth, but also every little thing associated with all our employees. Here is a glance at the all-hands meeting in November.

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People Management:

We’ve substantially improved our core things in the organization. Thanks to the HR Department! And yes, we’ve also made an incredible breakthrough in recruitment activities that will give us again a team spirit. Both the employee management and asset management show milestones how our scale allows driving significant improvements. It represents the core values to cherish among our employees.

The fun activities inside the office space have become a positive evolution for us. When we know the people in the workplace understand their context with the entertaining atmosphere, we can have more substantive and richer output. We’re going to keep this spirit up and make more innovative appearances.

Marketing and Sales Accomplishment:

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  • Adent:

As Adent is already among the top-performing brands, the marketing team is giving its complete efforts to make it a remarkable product.

Adent experienced a substantial improvement in terms of direct, referral, Quora, Paid search, and Social traffic. As a massive recital on the marketing front, the brand can maintain steadily improving the stream of revenue continuously from the targeted countries like the USA, UK, India, and many more.

The essential marketing strategies helped the sales team to highlight the ROI of the product and strengthening the values for our customers. These key marketing efforts reflect in the sales funnel as well. We saw the direct impact on the sales revenue. The sales team also saw positive developments in the sales figures of all the base and customized products.

  • ShopyGen:

ShopyGen, an e-commerce solution is one of our biggest assets in terms of marketing competition across all marketing channels and marketed countries. As a stable performing product, ShopyGen always continued to manage with key marketing strategies. The set of goals by the team is helping the product to grow better in the market.

The referral, Quora, direct, and social traffics continued to manage a stable scale in October. The marketing team is continually working to provide strengths to it with better marketing efforts. The sales team also reported new achievements in terms of sales from the base as well as customized products.

  • StreamHash:

StreamHash has experienced enormous progress in terms of performance in the last month. The major shares of traffic increased by 8% and 9% respectively in Direct and Referral sources. The Quora, direct, and social media traffic also provided strengths to maintain better efforts.

In terms of sales accomplishments, we noticed a sensible figure in October. Thanks to the whole Sales Team! The coordination between the team members excelled as positive figures in both the base and customized product sales could be noticed easily.

  • StartupWhale:

As a blogging platform, StartupWhale is significantly growing with the staturpreneurs and content curators to publish quality content on the website. It provides a one-stop solution for startup owners to keep up a huge pace.

It is one of our most ambitious projects and we are constantly working to grow it with the latest marketing drifts. We aim to grow this website as a source of information for businesses where everyone can get benefits from experienced professionals and entrepreneurs. Hopefully, we can see the improvements and more engagement stats in the upcoming months.

  • RentCubo:

The sharing and renting of solutions are highly competitive in the present market arena. Rentcubo, as our latest addition, which covers everything to start and scale up a new business in terms of vacation rental, co-working, self-storage, or car parking management.

While it’s still an infant, the client project is gradually attracting attention from many entrepreneurs. We could see an overall improvement of traffics from Organic, Direct, Quora, and other channels as well. The product shows a promising future and hopefully, it will become a big success factor for us soon.

Feedback and Improvements:

The All-hands meeting is incomplete without the Q&A section. It is a great opportunity to know what’s going in each product. Thus, Q&As have become one of the cornerstones of creating a culture of transparency among us.

We aim to offer bug-free solutions where the Q&A team acts as a catalyst in the cause. And apparently, the team has been working so hard to fix all bugs and improve the features as per our client’s requirements. The customer feedback and the inputs from our QA team had made it possible for us to stand apart in the market.

Targets:

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The targets set for the upcoming holiday season is also sparkled in every employee’s mind. The spirit in both the marketing and sales team is elevating to get the high-points and achieve a better target for the next month. We are constantly functioning the target set by the past month and will do even better in the coming month. And yes, the constant product improvements and quality traffic will definitely strengthen our targets.

Star Performer of Month: Mani

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The efforts and time Mani had put into his job in the past three months is truly commendable. Since the time he has joined as Head of Operations, he has been displaying a great enthusiasm to grow the products professionally. He also worked overtime to gain the maximum benefit from the work. His thirst for constant improvement and caring for all the customers have come up with excellent service for the company.

A positive, go-getter attitude, and willingness to take on extra tasks with a smile helped him to get the recognition. Congratulations Mani! You deserve the ‘Star Performer of the month’ for October. We bestow upon you the reward as a gesture of appreciation.

All Hands Meeting Highlights [April 2019]

As we know the spring is the season of activity and growth, our team members, managers, and senior leadership emphasized positive feedback and recognition on the ‘All Hands Meeting’ of April.

The days are getting warmer as summer comes and we are moving towards the objective of business review meeting to discuss individual and team scorecards and growth towards a specific goal.

The purpose of the meeting is to reinforce the accountability and the action plans for the next month, identify the core competency, recognizing and celebrating success. This time two newcomers presented their first presentation through articulating the organizational vision.

Marketing and Sales Accomplishments:

ShopyGen:

  • A feeling of excitement and enthusiasm continue to get ahead to success in the marketing of ShopyGen.
  • It has experienced an enormous improvement in marketing with a critical success factor.
  • The fortitudes of social media, referral, and organic traffic in Shopygen performed well as compared to last month.

Adent:

  • Adent has experienced an immense growth in the overall total users which is increased by 8.78%, total new users increased by 10.85%, and the total sessions increased by 8.98%.
  • It also experienced a remarkable growth in terms of the organic traffic which has increased immensely by 27.53%, the referral has increased at 12.03%.
  • The traffic has made a triple growth than the last year’s traffic and every channel has improved on a consistent basis.
  • The better marketing strategies allow the sales team an opportunity to highlight the ROI of the product and thus reinforcing the value to the customer.
  • Thus the sales department saw a substantial development in the base and customized products.

Pinlearn:

  • Pinlearn is steering at a fast pace in redefining the eLearning platforms into an uttermost level in the market.
  • The organic visitors were improved extremely by 48.65%.
  • Quora has managed to be at a considerably balancing to cope up with the customer base. However, the team is working rigorously to obtain more strategies to draw quality traffic from Quora and discussion forums.
  • The social & referral channel users have increased remarkably by 168% & 113% respectively, a drop in paid search users by 5%.

Pushmaze:

  • Pushmaze is slowly stabilizing and the organic traffic is increased by 58%. The direct traffic is increased by 30% and the overall bounce rate is also increased.
  • The other contributors for the balanced traffic include referral, Quora, and social sites.

StreamHash:

  • StreamHash has seen revolutionary marketing with a lot of customizations.
  • StreamHash received a considerable boost and increase in traffic in terms of referral, organic and Quora by 10%.
  • StreamHash also managed to grow notably in terms of social media and direct traffic.
  • In terms of sales, StreamHash has achieved significant growth in terms of base products and customizations. Apparently, the version updates and new features in base products helped a lot for attaining the sales.

Feedback and Improvements:

Each review meeting in Instarama is simply indispensable. It takes a couple of hours in each month but keeps the team to speed up everything that’s going on. This also helps to plan and manage in a lean and effective way.

The feedback is the most effective way for us to continue to grow the company in the race of the ongoing process. We are constantly reviewing the processes and marketing strategies ensuring for a larger goal.

We treat feedback from the team as a management tool that helps to guide us in making good decisions. The whole team is working in a structured manner to make a great difference to our products in the near future.

As per the feedbacks of our QA team, we were managed to improve the following products last month-

  • Xcams web requirements
  • Udemy Android and iOS requirements
  • Gentask iOS app issues and requirements
  • Gentack iOS app issues and requirements

Customizations and Upcoming Products:

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Customizations allow to maintain and improve the status of a product. This helps in demonstrating the customer experience by providing new features. With the continuous and spontaneous dedication of our team, we were able to upgrade StreamView 4.0 multiscreen login for TV App.

The customizations for StreamView and Tubenow have also done for multiple clients. We are in a transition phase to release the upgraded versions of different products in the next month expectantly.

ShopyGen has also launched its new product Genbnb: An Airbnb clone script which is going to be a pinnacle of strength in the market in the near future.

Targets:

We always start with the numbers and manage how we performed last month compared to our forecast. Thus, we set a target comparing this month’s achievement and fix a performance for the team for the upcoming month.

More importantly, we always review the underperforming product and set a line to perform it well. The team has set up a concrete set of goals and a pathway to achieve them.

We aim to focus consistently to improve the value of products and services for the customers.

Star Performer of the Month: Sharmila Sharmila

Whether it’s a simple task or complex project, she makes it easier for successful results. Having her on the board creates an astounding synergy that makes a positive vibe in the team. Yes, she is Sharmila!!

Her highly professional approach towards her daily task is truly commendable. She has been an inspiration for the team members as well. Her exceptional performance and consistency always exceed the goals and expectations qualitatively.

Discipline and Punctuality are the two most essential traits of her that are always appreciable by the management. She not only in the good books of superiors but also a source of inspiration to all the fellow teammates.

Congrats Sharmila!!! You deserve this recognition.